Mainly because hard as it may be, although letting choose of your site designing thoughts and listening to the customer may actually be of advantage in the long run.
I know everything you are saying, you have been in the web designing business long enough to learn what works and will not doesn’t, what would my personal customer understand? Well following approaching web page design in the same manner, I have unfortunately experienced no additional choice but to give in to my best laid programs and comply with the desires of my personal customers.
Building of good websites usually means that it has to be attractive to the eye, along with being fully functioning intended for Search Engine benefits, but in the long run it must screen professionalism with regards to the business displayed.
Complying with W3C Standards (W3C Markup Affirmation Service) intended for both CODE and CSS validation is certainly paramount to good style and programming (but not necessary for good Yahoo PR, I will discuss in later posts), so when designing we want to use bottom part HTML format and CSS text font like Tahoma 11pt, to make neat set up text and nice page image styles.
I will list some cases of exactly where letting choose has contuyetvoi.com benefits for each party involved and just how in some situations actually triggered little or no website traffic for the website.
Case Study 1 ) Architectural Organization flash and font is important
Our consumer wanted the usage of Flash factors to display a lot of architecture pictures with a great fade among images and changes to classic CSS Typeface used Tahoma 11pt font and replaced with Century Gothic 11pt, that is used in all their logos and architecture design and style work.
Because so many would know sneaking in Flash files into your site results in W3C Validation undefined source failing, thus making the site Unacceptable Markup. Following explaining this, the customer sensed the need to possess a graphical display style impression far outweighed the importance of quality valid HTML Transitional Markup. To them the look and perception of their site to their buyers was much more advantageous than complying along with the W3C.
In addition , that they wanted the use of the Century Medieval font rather than Tahoma. By simply design 100 years Gothic has a much larger typeface height than Tahoma and when used increased the site height larger than when using Tahoma thus causing the site showing with scroll bars the moment view within 1024 x 768 image resolution, where recently it built in the whole site perfectly.
In due course the customer realized the desired impacts they sought and inevitably it is the consumer who at all times knows finest.
Case Study 2 . Box supplier turns into boxed in
Our client had began a new business supplying cardboard boxes meant for moving and packing. They wanted a basic site with heavy graphic image components and minimum text to the home page.
Trying to explain to the customer the role of text based upon search engines results and that having no readable text around the home page would limit all their visibility, they will choose style over effects. Why you may ask would probably a company limit their likelihood of being available on search engines? Well the question even now burns with us too, but as mentioned before the customer usually knows very best and the decision was only theirs to create.
Their school of thought was straightforward, their website was merely to be applied as a personal reference guide and never the source more business, as their marketing strategies will be enough to garner continual business.
Today I still wonder how come they limited their marketability and in particular the website which is constantly online and can be searched all the time of the day.
Consequently in summary the very best laid ideas of rodents and males (well in cases like this web designers) can be a complete waste great management because what I have got stated all of the along the customer generally knows greatest and finally they are the kinds paying for your service thus sometimes it has best to lie down your pistols and concede defeat.