Since hard as it might be, nevertheless letting go of your web page designing options and playing the customer may actually be of gain in the long run.
I know the things you are saying, you’ve been in the net designing organization long enough to recognise what performs and wont doesn’t, what would my customer know? Well following approaching web development in the same manner, I have unfortunately possessed no additional choice but for give in to my greatest laid programs and comply with the hopes of my personal customers.
Development of good websites usually means so it has to be attractive to the eye, and also being fully functioning designed for Search Engine benefits, but inevitably it must display professionalism to get the business manifested.
Complying with W3C Standards (W3C Markup Agreement Service) just for both CODE and CSS validation is definitely paramount to good style and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we decide to use platform HTML format and CSS text typeface like Tahoma 11pt, to produce neat readable text and nice webpage image styles.
I will list some cases of where letting travel has golfunited.co.uk benefits for both parties involved and how in some situations actually resulted in little or no web site traffic for the web site.
Case Study 1 . Architectural Firm flash and font concerns
Our customer wanted the utilization of Flash components to display a variety of architecture pictures with a decent fade between images and changes to first CSS Typeface used Tahoma 11pt font and replace by Century Medieval 11pt, which is often used in all their logos and architecture design work.
As most would know embedding Flash data into your web page results in W3C Validation undefined source failing, thus rendering the site Invalid Markup. Following explaining this kind of, the customer felt the need to have a nice graphical expensive style impression far outweighed the importance of quality valid HTML Transition Markup. To them the looks and understanding of their web page to their clients was far more advantageous than complying while using W3C.
In addition , that they wanted the Century Medieval font rather than Tahoma. By design Century Gothic includes a much larger font height than Tahoma and once used elevated the page height larger than when using Tahoma thus resulting in the site displaying with slide bars when ever view within 1024 by 768 quality, where previously it built in the whole page perfectly.
Eventually the customer attained the desired affects they imagined and inevitably it is the buyer who constantly knows best.
Case Study 2 . Pack supplier becomes boxed in
Our buyer had started out a new organization supplying cardboard boxes boxes to get moving and packing. They will wanted an easy site with heavy graphical image components and minimum text relating to the home page.
Explaining to the customer the role of text based upon search engines outcomes and that having no legible text on the home page might limit their visibility, they will choose design and style over benefits. Why you could ask could a company limit their probability of being available on search engines? Very well the question nonetheless burns around too, but since mentioned earlier the customer constantly knows greatest and the decision was only theirs to create.
Their viewpoint was simple, their website was merely to be employed as a reference guide and necessarily the source of extra business, as their marketing strategies would be enough to garner frequent business.
Even today I nonetheless wonder as to why they limited their marketability and in particular their website which is often online and could be searched at all times of the day.
And so in summary the best laid plans of rodents and guys (well in such a case web designers) can be a utter waste of good management seeing that what I experience stated almost all along the fact that customer usually knows finest and in the end they are the ones paying for the service consequently sometimes is best to put together your guns and acknowledge defeat.