Because hard as it can be, nevertheless letting go of your website designing strategies and hearing the customer might actually be of profit in the long run.
I know the things you are saying, you’ve been in the web designing business long enough to be aware of what works and wont doesn’t, what would my own customer know? Well after approaching web design in the same manner, I’ve unfortunately possessed no different choice but for give in to my very best laid plans and abide by the dreams of my customers.
Construction of good websites usually means so it has to be attractive to the eye, and being completely functioning intended for Search Engine benefits, but in the end it must screen professionalism meant for the business manifested.
Making sure that you comply with W3C Standards (W3C Markup Acceptance Service) intended for both HTML CODE and CSS validation is paramount to good style and encoding (but not essential for good Yahoo PR, Let me discuss in later posts), so when designing we want to use platform HTML formatting and CSS text font like Tahoma 11pt, to generate neat easy to read text and nice web page image styles.
I will list some cases of exactly where letting proceed has benefits for both parties involved and how in some circumstances actually led to little or no website traffic for your website.
Case Study 1 . Architectural Company flash and font is important
Our customer wanted the use of Flash components to display several architecture photos with a pleasant fade between images and changes to basic CSS Font used Tahoma 11pt typeface and replace by Century Medieval 11pt, which is often used in all their particular logos and architecture design and style work.
As a general rule would know sneaking in Flash data into your web page results in W3C Validation undefined source inability, thus copy the site Broken Markup. Following explaining this, the customer were feeling the need to possess a graphical show style image far outweighed the importance of quality valid HTML Transitional Markup. To them the looks and understanding of their web-site to their buyers was far more advantageous than complying with the W3C.
In addition , that they wanted the Century Gothic font instead of Tahoma. By simply design 100 years Gothic has a much larger typeface height than Tahoma then when used elevated the web page height bigger than when using Tahoma thus causing the site showing with slide bars when view under 1024 a 768 quality, where previously it built in the whole webpage perfectly.
In conclusion the customer attained the desired affects they preferred and ultimately it is the consumer who at all times knows best.
Case Study 2 . Box supplier turns into boxed in
Our consumer had started out a new business supplying cardboard boxes boxes with respect to moving and packing. They wanted evtravel.vn an easy site with heavy graphic image factors and little or no text within the home page.
Explaining to the customer the role of text based upon search engines results and that having no readable text at the home page would probably limit their particular visibility, they will choose style over benefits. Why you could ask could a company limit their likelihood of being found on search engines? Very well the question still burns with us too, but since mentioned before the customer constantly knows ideal and the decision was only theirs to make.
Their school of thought was basic, their website was merely to be used as a benchmark guide not the source of extra business, as their marketing strategies can be enough to garner regular business.
Today I still wonder for what reason they limited their marketability and in particular their website which is often online and may be searched at all times of the day.
Consequently in summary the very best laid plans of rats and guys (well in cases like this web designers) can be a ful waste of good management when what I have got stated every along the fact that customer definitely knows ideal and ultimately they are the types paying for the service thus sometimes it is best to lie down your pistols and acknowledge defeat.